71 Songs LLC

was established in 2011 by Rob Hoerburger as a music and publishing company. Its first release, in 2012, was "The Breakup Tour," the debut album by the New York City alt-pop duo Flipside 71.

Formed in 2003, the duo — Bill Kelley (vocals) and Hoerburger (piano, vocals, songwriting) — performed sold-out engagements in Manhattan in 2005 and 2008, with a repertoire that included songs by Feist, Stevie Wonder, the Killers, Prince, Stephen Sondheim and Carole King. 

"The Breakup Tour" contains four originals, written or co-written by Hoerburger (under his songwriting name, Rob Fitzgerald), and covers of Foo Fighters' "Learn to Fly," Janet Jackson's "Love Will Never Do (Without You)" and the Shangri-Las' "Out in the Streets."

Though the duo has been on extended hiatus, they still sing together from time to time and promise that there may be new Flipside 71 music "somewhere down the road."

In 2018 Hoerburger announced the release, through 71 Songs, of his first novel, "Why Do Birds."